Why SERP APIs Matter in 2026
Google processes over 8.5 billion searches per day. For SEO teams, e-commerce companies, AI agents, and data researchers, programmatic access to those search results is essential infrastructure. But Google does not offer an affordable official API for organic search results. The Custom Search JSON API is limited to 100 queries/day for free and charges $5 per 1,000 queries after that, with significant result quality limitations compared to what you see in a browser.
This gap created the SERP API industry: services that scrape Google (and Bing, YouTube, and other search engines) at scale, handle CAPTCHAs and blocks, and return clean structured JSON. The problem is that pricing across these providers varies by over 25x, from $0.0006 to $0.015 per query. At 100,000 monthly queries, that is the difference between $60 and $1,500 per month. Choosing the wrong provider at scale bleeds budget that could go toward content, links, or product development.
The Hidden Cost Problem
Most SERP API pricing pages show a clean per-query cost, but real spending depends on subscription minimums, unused query expiration, overage fees, and feature gating. A provider advertising $0.01/query can effectively cost $0.05/query if you only use 30% of your monthly allocation. We break down every hidden cost below so you can calculate your actual cost per query, not the marketing number.
The SERP API landscape in 2026 also has a new dimension: mobile SERP. Google serves fundamentally different results on mobile devices than on desktop. Different featured snippets, different local pack rankings, different ad placements, and now different AI Overview content. With 72% of Google searches happening on mobile, most SERP APIs are returning results that the majority of users never see, because they scrape from desktop browser environments. This matters enormously for rank tracking accuracy and competitive intelligence.
Another shift in 2026 is the rise of AI agents that need search capabilities. Traditional SERP APIs require API key provisioning, credit card subscriptions, and human account setup. The x402 protocol introduced by the Proxies.sx marketplace enables AI agents to discover, pay for, and consume SERP data autonomously using USDC stablecoin payments, with no registration required. This is a fundamental shift from the subscription model that has dominated the space.
Provider-by-Provider Pricing Breakdown
Below is every major SERP API priced at their actual per-query rate, followed by a detailed breakdown of each provider's plan structure, strengths, and limitations.
SerpApi
Most ExpensiveSerpApi is one of the longest-running SERP API services, popular for its clean documentation and wide search engine coverage. However, its pricing is the highest in the market by a significant margin.
DataForSEO
Cheapest Raw RateDataForSEO offers the lowest per-query cost in the market with a true pay-as-you-go model and no monthly minimum. They provide 60+ endpoint types covering organic SERP, local pack, featured snippets, People Also Ask, and more.
Bright Data SERP API
Largest NetworkBright Data operates the world's largest proxy network (72M+ residential IPs) and layers a SERP API on top. Their scraping infrastructure is enterprise-grade, but pricing has significant minimum commitment requirements that the marketing pages downplay.
Oxylabs SERP Scraper API
Oxylabs offers a dedicated SERP Scraper API separate from their proxy products. Pricing starts at $49/month for 5,000 results with per-result costs decreasing at higher volumes.
ScaleSerp
ScaleSerp (by Traject Data) focuses on real-time Google results with a straightforward tiered pricing model. Good value at higher volumes with annual plans.
Zenserp
Zenserp covers Google, Bing, and YouTube with a simple plan structure. Pricing is mid-range, with annual discounts of 20% available.
SearchApi
SearchApi covers 20+ search engines including Google, Bing, Baidu, Yandex, and YouTube. Broad coverage with mid-range pricing. Supports AI Overview extraction.
Proxies.sx Marketplace (x402)
AI-Agent NativeProxies.sx offers SERP via the x402 service marketplace. Unlike every other provider, queries run on real 4G/5G mobile devices, returning actual mobile SERP as seen by real users. Payment is per-query in USDC stablecoin with no subscription, no API key, and no account required. Built for AI agents.
Price-Per-Query Comparison at Every Volume Tier
The following table shows actual monthly cost at three volume levels: 1,000 queries, 10,000 queries, and 100,000 queries. These figures use each provider's most cost-effective plan for that volume level, including annual discount options where available. Providers are sorted from cheapest to most expensive per query.
| Provider | Per Query | 1K/mo Cost | 10K/mo Cost | 100K/mo Cost | Model |
|---|---|---|---|---|---|
DataForSEO | $0.0006 | $0.60 | $6.00 | $60 | Pay-as-you-go |
Proxies.sx (x402) | $0.003 | $3.00 | $30 | $300 | Pay-per-query |
Bright Data | $0.0035 | $3.50 | $35 | $350 | Subscription |
Oxylabs | $0.0098 | $9.80 | $49 | $490 | Subscription |
SearchApi | $0.010 | $10.00 | $50 | $500 | Subscription |
ScaleSerp | $0.0098 | $9.80 | $49 | $399 | Subscription |
Zenserp | $0.012 | $12.00 | $49.99 | $304.99 | Subscription |
SerpApi | $0.015 | $15.00 | $75 | $500 | Subscription |
Feature Comparison: Beyond Just Price
Price per query is only one dimension. The following matrix compares features that affect data quality and integration flexibility: JavaScript rendering (critical for modern SERPs with dynamic content), AI Overview extraction, real mobile device results, geographic localization, real-time versus cached responses, structured JSON output, subscription flexibility, and AI agent compatibility.
| Feature | DataForSEO | Proxies.sx | Bright Data | Oxylabs | SerpApi | ScaleSerp | Zenserp | SearchApi |
|---|---|---|---|---|---|---|---|---|
| JS Rendering | ||||||||
| AI Overview Extraction | ||||||||
| Real Mobile SERP | ||||||||
| Geo-localization | ||||||||
| Real-time Results | ||||||||
| Structured JSON | ||||||||
| No Subscription Required | ||||||||
| AI-Agent Native (x402) | ||||||||
| USDC Payments | ||||||||
| Google + Bing + YouTube | ||||||||
| 60+ Endpoint Types | ||||||||
| Mobile Carrier IPs |
Why Proxies.sx Is Unique
- Only provider with real 4G/5G mobile device SERP
- No API key, no account, no subscription needed
- AI agents pay per query with USDC via x402
- Returns mobile SERP that 72% of users actually see
- Mobile carrier IPs bypass SERP personalization filters
Why DataForSEO Wins on Raw Cost
- 60+ endpoint types for granular data extraction
- $0.0006/task for queued organic SERP results
- True pay-as-you-go with no monthly minimum
- Additional pages in same task get 25% discount
- Screenshot endpoints for visual SERP analysis
Why Mobile SERP Matters: The 72% Problem
As of 2026, approximately 72% of all Google searches happen on mobile devices. Google uses mobile-first indexing, meaning it primarily uses the mobile version of content for indexing and ranking. Yet nearly every SERP API on the market scrapes Google from desktop browser environments. This creates a fundamental accuracy gap.
What Differs Between Mobile and Desktop SERP
Different content selected for mobile display width
Different businesses, different map display, click-to-call
Fewer ads visible, different positions, extension rendering
Different formatting and content length on mobile
Different questions surfaced based on mobile behavior
Collapsed vs expanded, different info prioritized
Inline image blocks placed differently in mobile SERP
Rankings can differ by 2-5 positions between devices
Most SERP APIs attempt to simulate mobile by sending a mobile User-Agent string from a datacenter server. But Google's detection goes far beyond User-Agent: it checks IP type (mobile carrier vs datacenter), TLS fingerprint, screen dimensions via JavaScript, and behavioral signals. A datacenter server claiming to be a Pixel 8 on T-Mobile is trivially detectable. The result is that "mobile" results from most SERP APIs are not truly mobile results. They are desktop results with a mobile User-Agent, which Google may serve differently.
Proxies.sx solves this by running SERP queries on actual 4G/5G mobile devices with real carrier IP addresses. The query executes on a physical mobile device connected to T-Mobile, Verizon, Vodafone, or another carrier. Google sees a genuine mobile device on a genuine mobile network. The SERP returned is exactly what a real mobile user would see. No simulation, no spoofing, no detection risk.
Mobile vs Desktop SERP Accuracy
For SEO teams doing rank tracking, this means your mobile ranking data from traditional SERP APIs may be inaccurate by 2-5 positions. For e-commerce companies monitoring competitor pricing in shopping results, the mobile local pack is completely different. For AI agents conducting research, they get the version of reality that most humans actually experience. Learn more about our mobile proxy infrastructure on the pricing page.
Code Examples: Three Approaches Compared
Below are working code examples for three different SERP API approaches: SerpApi (traditional subscription API with API key), DataForSEO (cheapest pay-as-you-go), and Proxies.sx x402 (AI-agent native, no API key). Each example performs the same task: search for "best project management software 2026" and extract the top 10 organic results.
SerpApi (Python)
Traditional approach: register account, get API key, install SDK, make request. Per-query cost: $0.015.
import serpapi
import json
# Requires: pip install google-search-results
# Requires: SerpApi account + API key ($75/mo minimum)
client = serpapi.Client(api_key="YOUR_SERPAPI_KEY")
result = client.search({
"engine": "google",
"q": "best project management software 2026",
"location": "United States",
"hl": "en",
"gl": "us",
"num": 10,
"device": "mobile", # Note: simulated, not real mobile
})
# Extract organic results
for i, item in enumerate(result.get("organic_results", []), 1):
print(f"{i}. {item['title']}")
print(f" URL: {item['link']}")
print(f" Snippet: {item.get('snippet', 'N/A')}")
print()
# Cost: $0.015 per search
# Monthly minimum: $75 (5,000 searches)
# Unused searches expire at month endDataForSEO (Python)
Pay-as-you-go approach: register account, use HTTP basic auth, POST task, retrieve results. Per-query cost: $0.0006 (normal) to $0.002 (live).
import requests
import json
from base64 import b64encode
# Requires: DataForSEO account (no monthly minimum)
# Auth: HTTP Basic with login:password
credentials = b64encode(b"YOUR_LOGIN:YOUR_PASSWORD").decode()
headers = {
"Authorization": f"Basic {credentials}",
"Content-Type": "application/json",
}
# Option 1: Live endpoint (real-time, $0.002/task)
response = requests.post(
"https://api.dataforseo.com/v3/serp/google/organic/live/advanced",
headers=headers,
json=[{
"keyword": "best project management software 2026",
"location_code": 2840, # United States
"language_code": "en",
"device": "mobile",
"os": "android",
"depth": 10,
}],
)
data = response.json()
results = data["tasks"][0]["result"][0]["items"]
for i, item in enumerate(results, 1):
if item["type"] == "organic":
print(f"{i}. {item['title']}")
print(f" URL: {item['url']}")
print(f" Snippet: {item.get('description', 'N/A')}")
print()
# Cost: $0.002/task (live), $0.0006/task (queued)
# No monthly minimum. Pay only for usage.
# 60+ endpoint types availableProxies.sx x402 (Python)
AI-agent native approach: no API key, no account, no subscription. Agent discovers service, pays per query with USDC, receives real mobile SERP. Per-query cost: $0.003.
import requests
import json
from web3 import Web3
# No API key needed. No account registration.
# Agent pays per query with USDC on Base network.
MARKETPLACE_URL = "https://agents.proxies.sx/marketplace/"
QUERY = "best project management software 2026"
# Step 1: Request SERP query - receive 402 with price
response = requests.post(
f"{MARKETPLACE_URL}google-serp/",
json={
"query": QUERY,
"location": "us",
"device": "mobile", # Real 4G/5G mobile device
"num_results": 10,
},
)
# Step 2: Parse 402 response for payment details
if response.status_code == 402:
payment_info = response.json()
price_usdc = payment_info["price"] # 0.003
pay_to = payment_info["pay_to"] # USDC address
payment_id = payment_info["payment_id"] # Unique ID
# Step 3: Send USDC payment on Base network
w3 = Web3(Web3.HTTPProvider("https://mainnet.base.org"))
# ... sign and send USDC transfer ...
# Step 4: Retry with payment proof
result = requests.post(
f"{MARKETPLACE_URL}google-serp/",
json={
"query": QUERY,
"location": "us",
"device": "mobile",
"num_results": 10,
"payment_id": payment_id,
"tx_hash": "0x...", # Your USDC tx hash
},
)
serp_data = result.json()
for i, item in enumerate(serp_data["organic_results"], 1):
print(f"{i}. {item['title']}")
print(f" URL: {item['url']}")
print()
# Cost: $0.003 USDC per query (flat, any volume)
# Results from REAL 4G/5G mobile device
# No API key, no subscription, no account neededWhich Approach Is Right For You?
SerpApi: Best for teams already using it who need broad search engine coverage and do not want to optimize cost. Simple SDK, good docs, but 10-25x more expensive than alternatives.
DataForSEO: Best for high-volume SEO operations where cost is the primary concern and queued (non-real-time) results are acceptable. Unbeatable at $0.0006/task.
Proxies.sx x402: Best for AI agents, mobile SERP accuracy, and teams that want zero subscription overhead. The only provider returning genuine mobile device results. Browse the marketplace.
Hidden Fees & True Cost Analysis
The advertised per-query price is rarely what you actually pay. Subscription models with monthly allocations punish low utilization. Overage charges punish unpredictable demand. Minimum commitments lock you into spending even when your needs change. Here is a transparent breakdown of every provider's hidden costs.
True Cost Example: 12,000 Queries/Month
A typical small SEO operation tracking 100 keywords across 2 locations (mobile + desktop), checked daily. That is 100 x 2 x 2 x 30 = 12,000 queries per month.
At 12K queries: SerpApi costs 25x more than DataForSEO and 5x more than Proxies.sx x402. Proxies.sx is the only option returning real mobile device SERP at this price point.
When Each Provider Makes Sense
No single SERP API is best for every use case. Your choice depends on volume, budget, whether you need real mobile results, whether AI agents are your consumers, and how much integration complexity you can tolerate. Here is a decision framework.
DataForSEO: High-Volume SEO at Minimum Cost
Choose DataForSEO if you need 50,000+ queries per month, can tolerate queued (non-real-time) results, and want the absolute lowest per-query cost. Their 60+ endpoint types cover every SERP feature. At $0.0006/task, a 100K query operation costs just $60/month. The tradeoff: results are not real-time on the cheapest tier, and mobile SERP is simulated via User-Agent, not from real devices.
Best for: SEO agencies, rank tracking tools, bulk data analysis
Proxies.sx x402: AI Agents & Real Mobile SERP
Choose Proxies.sx if you need genuine mobile device SERP results, are building AI agent workflows, or want zero subscription overhead. The x402 protocol means any agent can discover and pay for SERP queries autonomously. At $0.003/query with no minimum and no subscription, it is competitive with Bright Data while offering the only real mobile SERP in the market.
Best for: AI agents, mobile SEO, competitive intelligence, zero-commitment teams
Bright Data: Enterprise Infrastructure
Choose Bright Data if you are already using their proxy network and want SERP as an add-on. Their infrastructure is the largest in the industry (72M+ IPs). However, the $500-1,000 monthly minimum after trial makes it expensive for small operations. Best for enterprises already committed to the Bright Data ecosystem.
Best for: Enterprise teams, existing Bright Data customers, high-volume operations
SerpApi: Legacy Integrations & Simplicity
Choose SerpApi only if you have existing integrations built on their SDK and migration cost exceeds the price premium. Their documentation is excellent and the SDK is the most polished in the market, but at $0.015/search, you are paying 25x more than DataForSEO for comparable results. For new projects, the cost difference is impossible to justify.
Best for: Teams with existing SerpApi integrations, prototype/testing only
For most teams in 2026, the optimal strategy is to use DataForSEO for bulk/queued queries where cost matters most, and Proxies.sx x402 for real-time mobile SERP where accuracy matters most. This hybrid approach gives you the cheapest per-query rate for volume work and the most accurate mobile results for ranking and competitive analysis. Read our full mobile proxy bypass guide for more on how mobile infrastructure outperforms datacenter scraping.
SERP APIs for AI Agents: The x402 Paradigm
AI agents in 2026 need to search the web autonomously. Traditional SERP APIs create friction: a human must register an account, provision an API key, set up billing, and embed credentials into the agent. This breaks the autonomy model. If an agent needs a new capability, it should be able to discover and pay for it without human intervention.
The x402 protocol solves this by making payment native to HTTP. When an AI agent sends a request to the Proxies.sx marketplace, it receives a standard HTTP 402 (Payment Required) response with machine-readable pricing. The agent evaluates whether the price is acceptable, sends a USDC micropayment on the Base network, and retries the request with payment proof. The entire flow is programmatic, requires no pre-registration, and works with any agent framework.
x402 SERP Query Flow
=====================
AI Agent Proxies.sx Marketplace Base Network
-------- ---------------------- ------------
| | |
| POST /google-serp/ | |
| { query: "..." } | |
|------------------------------->| |
| | |
| HTTP 402 Payment Required | |
| { price: 0.003, pay_to: 0x.., | |
| payment_id: "abc123" } | |
|<-------------------------------| |
| | |
| Send 0.003 USDC | |
|-------------------------------------------------------> |
| | tx confirmed |
| POST /google-serp/ |<--------------------------|
| { ..., payment_id, tx_hash } | |
|------------------------------->| |
| | Execute on real |
| | 4G/5G mobile device |
| | |
| HTTP 200 OK | |
| { organic_results: [...] } | |
|<-------------------------------| |
| | |No API key, no account, no subscription. Agent pays per query.
$0.003 per query. No minimums. No overage. Exact cost, every time.
Results from actual 4G/5G devices. Not simulated.
Explore the full service catalog at agents.proxies.sx/marketplace/. The marketplace includes proxy access, browser automation, Google Maps lead generation, and SERP queries, all payable via x402.
Practical Recommendations by Use Case
SEO Rank Tracking
Use DataForSEO queued endpoint for desktop rankings ($0.0006/query) and Proxies.sx x402 for mobile rankings ($0.003/query). This gives you accurate data for both device types at the lowest possible cost.
(30K desktop at $18 + 30K mobile at $90... or use DataForSEO mobile simulation for $18 total)
Competitive Intelligence
Use Proxies.sx x402 for real-time mobile SERP monitoring of competitor keywords. Mobile results show the actual competitive landscape that 72% of searchers see. Combine with mobile proxies for direct competitor site scraping.
AI Agent Research
Use Proxies.sx x402 exclusively. It is the only SERP API that AI agents can access without human provisioning. The x402 protocol enables fully autonomous discovery, payment, and consumption of search data.
Bulk Data Collection
Use DataForSEO normal priority for maximum cost efficiency. At $0.0006/task, collecting 1 million SERP results costs $600. No other provider comes close at this scale. Pair with our proxy bypass techniques for supplementary site scraping.
Frequently Asked Questions
Try Real Mobile SERP for $0.003/Query
Get authentic mobile search results from real 4G/5G devices. No subscription, no API key, no account needed. AI agents welcome via x402 protocol.