Adsterra Review 2026
13-year ad network · Cyprus · 7 formats · 12B pop + 10B Social Bar imp/mo · CPM/CPC/CPA
Adsterra is a multi-format advertising network that has been buying and selling pop, push and native inventory since 2013 from a Cyprus base, on CPM, CPC and CPA pricing models.
A durable, broad-reach traffic source, with its own Social Bar format as the standout differentiator.
- 13 years operating, founded 2013 with a disclosed legal entity
- 248 GEO direct-publisher coverage from 45K+ publishers
- Proprietary Social Bar format at 10B impressions a month
- Getting started: Paxum deposits from $100, test budgets from $100
- Per-format and per-GEO rates are quoted in-platform or by an account manager
- Verticals: games, e-commerce, sweepstakes, VPN, utility and software
By the numbers (vendor-stated)
Company and campaign terms
| Founded | 2013 (13 years operating) |
| Legal entity | AD MARKET LIMITED |
| Registered address | Christaki Kranou 49, Germasogeia, 4041 Limassol, Cyprus |
| Phone | +357 252 610 70 |
| Pricing models | CPM, CPC, CPA |
| Deposit terms | Paxum deposits from $100; recommended test budget at least $100 per test; CPM/CPC daily and total minimum $25 |
| Verticals | Games, e-commerce, sweepstakes, VPN / utility / software |
| Targeting | 20+ targeting settings |
| Quality stack | "3-level security system prevents malware, ad fraud, and bot traffic" |
| Stated USP | "Unique Partner Care" approach |
All rows are vendor-stated, verified against adsterra.com in May 2026.
7 ad formats
Popunder
12B monthly impressions across 248 GEOs.
In-Page Push
In-page push notifications with broad inventory.
Interstitial
Full-screen ads at content transitions.
Social Bar
10B monthly impressions - proprietary Adsterra format.
Native
Native-format placements in content streams.
Banner
Display banners across desktop + mobile.
Smartlink
Auto-monetization smartlinks.
Social Bar is a proprietary Adsterra format with 10B monthly impressions, a real differentiator from PropellerAds and other multi-format networks.
Good to know before you start
- Paxum deposits start at $100, the recommended test budget is at least $100, and CPM/CPC daily and total minimums are $25.
- Adsterra runs a 3-level security system against malware, ad fraud and bot traffic on the inventory side; keep your own post-click metrics as well, so you can optimise campaigns on outcomes.
- The vertical mix runs to games, e-commerce, sweepstakes and VPN, utility and software, so plan creatives for those audiences.
- Per-format and per-GEO pricing is quoted in-platform. Sign in or ask an account manager.
Where Adsterra sits in our advertising-platforms lineup
| Operator | Years | Headline scale | Differentiator |
|---|---|---|---|
| Adsterra | 13 (2013) | 12B pop + 10B Social Bar imp/mo · 248 GEO · 45K+ direct publishers | Proprietary Social Bar format · "Unique Partner Care" · 3-level security |
| PropellerAds | 14 (2011) | 1.5B+ monthly audience · 130B+ push imp/mo · 195+ GEO | CPA Goal 2.0 AI · Telegram Mini Apps native format · 98% non-human elim |
| Zenattica | - | FB / Google / Bigo agency accounts | Agency-account rental side (not ad-network side) |
The advertising-platforms category is now 3-deep. Adsterra and PropellerAds are both Cyprus-based multi-format ad networks: Adsterra highlights the proprietary Social Bar format and 248 GEO direct-publisher coverage, while PropellerAds highlights a 1.5B+ monthly audience and the CPA Goal 2.0 AI bidding layer.
Adsterra + PROXIES.SX = traffic source + upstream survival
Adsterra delivers traffic at scale; what arrives at your landing page still depends on your own upstream stack (creative, cloaker, landing page, converter) running on consumer-grade network identity.
PROXIES.SX 4G/5G mobile carrier IPs per ad account keep that upstream infrastructure (Facebook, Google and TikTok pre-landers, CPA-network accounts, brand pages) on real consumer ASNs, independently of Adsterra's 3-level filtration on the inventory side. A working stack is Adsterra for traffic, PROXIES.SX for upstream network identity, Binom, Keitaro or BeMob for attribution, Adspect or ZeroCloak for cloaking, and Octo Browser for fingerprints.
PROXIES.SX pricing →In practice
Adsterra's clearest signals are 13-year survivorship since 2013, broad GEO direct-publisher coverage (248 GEO, 45K+ direct publishers), and a proprietary Social Bar format at 10B monthly impressions. That last one is a real differentiator from generic multi-format networks.
Alongside it, 12B monthly popunder impressions and CPM, CPC and CPA pricing give buyers flexibility, the 3-level security system and 20+ targeting settings back the "Unique Partner Care" positioning, and a real legal entity is disclosed (AD MARKET LIMITED, Limassol, Cyprus).
Worth planning for up front: the $100 deposit, the $100 recommended test budget and the $25 CPM/CPC daily and total minimums. Set those aside, track post-click metrics on your own side, and Adsterra is a dependable traffic source to run at scale.
Compare with PropellerAds (since 2011, 14 years, 1.5B+ monthly audience, 130B+ push impressions, CPA Goal 2.0 AI): a different scale and AI posture, but a similar Cyprus base and multi-format strategy. Most performance teams run both.
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All Adsterra facts verified against adsterra.com on May 2026. Founded 2013, legal entity AD MARKET LIMITED at Christaki Kranou 49, Germasogeia, 4041 Limassol Cyprus, phone +357 252 610 70, 248 GEO direct-publisher coverage, 45K+ direct publishers, 7 ad formats (Popunder 12B monthly imp / In-Page Push / Interstitial / Social Bar proprietary 10B monthly imp / Native / Banner / Smartlink), CPM/CPC/CPA pricing, Paxum deposits from $100, recommended test budget ≥$100, CPM/CPC daily and total minimum $25, 4 verticals (Games / e-commerce / sweepstakes / VPN-utility-software), 3-level security system, 20+ targeting settings, "Unique Partner Care" positioning all attributed to vendor. Per-format and per-GEO pricing is quoted in-platform. Outbound links use rel="nofollow sponsored noopener noreferrer".