SaleSmartly Review 2026
One inbox for WhatsApp, TikTok, Messenger, LINE and Telegram, with translation built in
A shop that sells into five countries ends up with five chat apps open. Brazilian buyers write on WhatsApp, Thai buyers on LINE, the TikTok audience sends DMs, Europe uses Messenger, and someone in Moscow is waiting on VKontakte. SaleSmartly puts all of those conversations in one shared inbox and translates them on the way in, so a support agent in Shenzhen can answer a customer in Sao Paulo without leaving the screen or knowing Portuguese.
The team behind it, SAASBASE PTE. LTD, started in 2021 and today counts more than 300,000 customers worldwide. The product has grown well past the inbox since then: AI receptionists that handle the first line on their own, shunt links and live QR codes that spread traffic across numbers, Click to Message ads that turn Meta clicks into chats, and a customer database that ties it all together. The site runs in Chinese and English, apps cover phone and desktop, and a free plan with no credit card lets a small team try everything before paying.
One inbox for ten channels
Every channel a cross-border seller uses lands in the same place, and the team works it together.
The channels
Website live chat, WhatsApp (including the official WhatsApp Business API), Facebook Messenger, TikTok, Instagram, Telegram, LINE, Email, VKontakte and WeChat. A new account or an existing WhatsApp Business API account can be connected, several Facebook pages can be linked in one go, and the chat widget goes on your own site.
Working it as a team
Chats are assigned automatically or handed over between colleagues inside the inbox. Customers from any channel get tags and segments, and role permissions decide who sees which data. Managers set shift schedules, review session quality and compare each agent's numbers by week or by month.
Two ideas explain how SaleSmartly counts what you connect. An official channel is a business account linked through the platform itself, such as a WhatsApp Business API number, a Messenger page or a TikTok account. A hosted device is a cloud-hosted account, the kind you would otherwise keep signed in on a phone in the office. The free plan includes one of each; Pro raises official channels to ten and Max to thirty, and when a team outgrows its allowance, extra seats start at $5 per seat a month and extra channels at $0.14 per channel a month.
Multi-account aggregation is what makes the channel count matter in practice. Several TikTok accounts or several WhatsApp numbers sit in one inbox, so a brand that runs one WhatsApp number per market answers all of them from the same screen and reads cross-account statistics in one report. Agents help customers without ever holding the credentials to the store or the channel account, which keeps the login in the hands of the account owner while the support desk still does its job.
Replies in 134 languages and three AI roles
Translation runs in both directions. A message from a customer is shown translated the moment it arrives, and when the agent types a reply in the translation window it goes out in the customer's language. Translation covers 134 languages, which takes in the markets a seller on WhatsApp, LINE and VKontakte is likely to meet. Translation runs on the AI assistant points every plan includes, so the language pair never adds a line to the bill; it simply draws down the monthly allowance.
AI in SaleSmartly is organised as three roles rather than one chatbot, and the AI Agent Management Hub sits above them. The hub connects agents built on HelpKnow, Coze, Dify, OpenAI Assistants and similar platforms, so a team that already has an agent somewhere can plug it into the inbox and let several agents share the work from first reception to sales conversion to reporting.
AI receptionist
Answers on its own, in the customer’s language, around the clock. It recognises intent, replies from your knowledge base and walks the customer through an enquiry, an order or an appointment without a human stepping in.
AI assistant for live agents
Sits beside the human agent. It drafts the reply, adjusts the tone, translates, fixes grammar, shortens a long answer and writes the conversation summary, learning the style of your own support team as it goes.
AI Capability Center
Where custom logic lives. Through visual configuration or API calls the AI reads orders, logistics and inventory, builds customer profiles and preference tags, and triggers actions such as creating a work order, starting a refund or pushing a CRM update.
The receptionist answers from your own documents, FAQ and product library, and the plugin ecosystem reaches into ERP, CRM and e-commerce back ends, so a question like "where is my parcel" can be answered with the actual tracking status rather than a generic line. When the bot reaches the edge of what it knows, the conversation moves to a person, who arrives with the summary already written.
Automation, broadcasts, shunt links and Click to Message
Automation rules sort contacts by their attributes and behaviour, send an instant reply, and route the chat to the right group. A drag-and-drop builder handles qualification and the questions that come in every day, and workflows can be extended step by step as the team learns what repeats. Message streams built on customer data send tailored marketing and service messages based on attributes, preferences and history.
On WhatsApp, an official API account raises the sending limit, so marketing broadcasts, order updates and event invitations go out in bulk from the same inbox. Registration through an enterprise card adds $0.005 per message; without a card, the fee comes off the account balance. Mass sending and the channel distribution links below are Pro features, which is the practical reason a growing shop moves off the free plan.
Shunt links and live QR codes
A unique link and QR code for each channel or campaign. Scans and clicks are counted in real time, and the target behind a code can be changed later without reprinting it, so a QR on packaging keeps working when the number behind it changes.
Spreading traffic across numbers
The same links distribute incoming WhatsApp and Telegram traffic across several numbers or bots, balancing the load between agents and keeping any single account from taking every new contact at once.
CTX: Click to Message
Meta ads that open a WhatsApp, Messenger or Instagram conversation instead of a landing page. The click, the enquiry and the eventual order are tracked as one chain, so ad spend is measured in customers, not just clicks.
Put together, this is a complete private-traffic loop: an ad or a QR code brings the customer into a chat, the chat lands in the inbox with its source attached, tags and broadcasts keep the relationship going, and the same record shows whether that source produced a repeat order.
The customer record and the reports
Every contact gets a customer record with profile, channels, browsing history, order history and the full chat log, kept in sync with your own systems. Contacts can be added in bulk, filtered on several conditions at once, and the platform flags likely duplicates so the same buyer writing from WhatsApp and Instagram ends up as one person. Order and product management live in the same place, so an agent looking at a chat also sees what that customer bought.
Reporting covers customer analysis, a session service overview, agents' online duration, service evaluations and two advertising views that connect chats back to the campaigns that produced them. Everything is shown by day, week or month. From Pro upwards a team also gets visitor tracking, session quality inspection, customer data export and shareable data reports; Max adds chat history export, the API and webhook notifications for teams that want the data flowing into their own tools.
Login, online and operation logs sit alongside, which makes it easy to see who handled what when several people share one inbox.
Plans, add-ons and what each tier unlocks
The pricing page switches between USD and CNY and between monthly, quarterly, half-year, annual and two-year billing. Payment is accepted in US dollars, or in RMB through WeChat Pay or Alipay. The figures below are in USD.
| Plan | Price | Channels | Contacts | AI allowance | Also included |
|---|---|---|---|---|---|
| Free | $0 no card needed | 1 official channel, 1 hosted device | 100 monthly active contacts | 10,000 AI assistant points, 200 AI member messages a month | Two members, 7x12 after-sales service |
| Pro | $12.72 / month billed annually ($152.64 a year), or $15.90 monthly | 10 official channels | Unlimited monthly active contacts | 100,000 AI assistant points, 2,000 AI member messages a month | Channel distribution links, marketing mass sending, SaleSmartly branding removed |
| Max | $159.20 / month billed annually ($2,006.40 a year), or $199 monthly | 30 official channels | Unlimited monthly active contacts | 1 million AI assistant points, 5,000 AI member messages a month | Dedicated account manager, chat history export, API, webhook notifications |
| Custom | Quoted for large-scale businesses | Tailored | Tailored | Tailored | Flexible pricing options, dedicated account manager |
Read across a row and the tiers make sense as stages. Free is a two-person team on one official channel with 100 active contacts a month, which is enough to run a small shop on the channel it already sells through. Pro at $12.72 a month on annual billing is where the contact cap disappears, ten channels cover a multi-market setup, broadcasts and distribution links switch on and the SaleSmartly badge comes off the widget. Max at $159.20 a month is for the operation that needs thirty channels, a million AI points, its own account manager and a way to pull data out through the API.
Spent on translation and on the assistant that helps live agents, so a busy multilingual inbox can top up without moving to a bigger plan.
The quota an AI receptionist draws on when it answers customers by itself; buy more when the bot is doing more of the first-line work.
Third-party email delivery for bulk sends, transactional notifications and promotions from the same platform.
Plans can be upgraded or downgraded at any time, and there is nothing to cancel: a plan that is not renewed simply ends on its expiry date, which is shown in the cost centre. Longer billing periods carry discounts, and larger teams get a custom quote.
Getting started, support and certifications
The trial starts from the site, with all channels and AI agents switched on and no card asked for. Connect the channel you already sell on, invite a colleague, and the first translated conversation shows up in the shared inbox. From Pro upwards a one-to-one demo can be booked, and onboarding comes as 1-to-1 training from SaleSmartly's technical experts, with hands-on product walkthroughs so the team is working in the inbox rather than reading about it.
Support runs 7x12, meaning 14 hours a day, seven days a week, on every plan including Free. An online help centre and getting-started tutorials cover the day-to-day questions, updates and maintenance are included, and Max customers have a dedicated account manager as a single point of contact.
On the compliance side SaleSmartly holds ISO 27001 and ISO 27701 certifications plus CCRC certification, and it is an official Meta Business Partner, which comes with official API authorisation and regular Meta compliance reviews. It is also Shoplazza's Best Partner and a strategic technology partner of Cainiao Logistics, and its partner directory covers anti-association browsers such as AdsPower and IXBrowser, payment services, cross-border tools, logistics, ERP, website builders, IP proxies, marketing software and influencer marketing.
Earning with the affiliate programme
SaleSmartly pays existing customers, KOLs and KOCs, and channel partners for the customers they bring in. The reward is a percentage of each valid order, starting at 10 percent and stepping up as your referred transaction total grows once ten or more referred customers have paid. Renewals by the same customers keep earning for 24 months, up to $500 per referral, and the programme has paid out $210K in annual commissions.
In practice a channel partner who moves several clients onto annual Max plans crosses the $10,000 threshold quickly and earns 30 percent on everything after it, while an existing customer sharing a link in a sellers' group still collects 10 percent on each friend who subscribes. Sign-up is free, rewards land when the referral pays, and withdrawal is available at any time.
One market, one account, one mobile IP
The inbox gathers the conversations, but the accounts behind it still have to be signed in somewhere. A team that runs a Brazilian WhatsApp Business number, a Thai LINE account, a TikTok shop in the US and a Messenger page for Germany from a single office is logging into four markets from one place, and each of those platforms watches where a business account connects from.
The clean way to set this up is to give each market its own connection. PROXIES.SX provides 4G/5G mobile and residential IPs by country, so the WhatsApp number signs in from Brazil, the LINE account from Thailand and the TikTok shop from the US, while every reply still flows through the one SaleSmartly inbox. Endpoints are free and GB never expire, which suits a support team whose traffic is a steady trickle rather than a burst.
Why cross-border sellers pick SaleSmartly
The appeal is that one tool covers the whole conversation, from the ad click or QR scan that starts it, through translation and an AI first line, to the human agent, the order and the report that says which channel paid off. A two-person shop can run all of that on the free plan today and grow into Pro for $12.72 a month when the contact cap starts to bite, and a larger operation gets thirty channels, an account manager and an API on Max. Start with the channel your customers already use, and let the inbox fill up from there.